Profiling your competitors allows you to understand a range of key information about their business – including what prices they charge for their products, where they find their customers and how they advertise.

Researching competing businesses to create a competitor profile will help you to see gaps in the market that your business can meet. For example, if your competitors do not have an online presence, you might be able to attract customers by offering your products and services online.

Create a profile for each of the competitors to your business by reading the questions below and typing your answers into the competitor profile chart.

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