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Any successful business owner will tell you that a dream will only become a reality when you attach an action plan to it and review the plan regularly. When you have a vision of how your product or service will solve a problem you need to write it out clearly and take a step by step approach to accomplish the expected result.
Sometimes things do not go according to plan (thanks to COVID), however writing a business plan allows you to look beyond today, plan for emergencies, plan for expansion as well as plan to exit the business.
A business plan will allow you to understand the market, explore it, understand the customer, review your product and ultimately figure out how to increase productivity and profits.
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