What do you do when all of a sudden you have to work from home?
Do you close the business and watch your sales sink?
With all the mayhem regarding Covid 19 some home based businesses are compelled to close their doors to the public thus losing income.
We have a solution for you, that will keep you at ease.
It is important that we take every precaution necessary to ensure our business premises are safe and so are the people in our space.
If running a business from home, sanitize your home and work space frequently until you lose your sanity…. Make sure your family is safe too as you cannot be sure if your clients carry the virus or not; neither do you want them to blame you for being the source of their contamination.
There are a few things you can do to maximise your time. Take advantage of this break and catch up paperwork. You know all those little tasks you could not get time to work on, now you have the time…
We are in the final quarter of the financial year, so take time to look through your accounts and do a bit of reconciliation. Take note of your pending accounts and follow up on any debtors.
Above all this is the perfect time to work on your social media marketing plan.
Take time to look through your marketing strategy and revise it. You may find that your audience has since shifted or prefer a different platform than you use. Or you may need to learn how to use a different platform. There is so many to choose from, however Facebook, Instagram,LinkedIn, YouTube, Twitter remain the mostly used. You may want to work on your posting calendar and schedule posts ahead of time. This will help you when business returns to normal and you have to work additional hours, leaving you with no time for marketing.
Social media marketing content
Knowing what to post can be very tricky, but the is a formula you can follow to get the balance right. the 5: 3 : 2 Formula
This rule suggests that for every ten posts
- 5 should be content from other sources that are relevant to your audience, otherwise known as curation.
- 3 should be content you’ve created, that’s relevant to your audience, or creation.
- 2 should be personal, fun content that humanizes your brand to your audience, to be referred to as humanization.
Every business needs an online presence, so take advantage of this time of seclusion and learn more about your business, and review your business plan. Your business can survive these turbulent times when you begin to maximise the digital space. Keep the DREAM alive!