It’s that time of the year again! Spring cleaning doesn’t just apply to your home; it’s equally essential for your website. As we all know, a cluttered, outdated website can repel potential clients faster than you can say “404 Error”.  With the rapid changes in digital marketing and SEO practices, your website needs a regular tune-up to stay competitive and functional. This year, give your website the makeover it deserves using Interactive Cue’s comprehensive suite of tools and services. 

1. Check Website Links and Sitemap are Working

Nothing scares off a visitor faster than a broken link; broken links and an outdated sitemap can ruin the user experience and harm SEO rankings. Our tools perform real-time website scans to ensure that every internal and external link is functional. 

BigBrandCo reported a 10% increase in site usability scores after employing our link and sitemap checking services. As the business has grown, you have added more content to your website and this can make it a little disorganised and cluttered. Go through your website, clicking on all the links to make sure they are not broken and they take you to the intended destination. Also check that new pages are linked to existing pages, as this can be missed easily. Use the Dr. Link check to see if you have any broken links. 

 2. Make Sure Your Content is Up to Date

Outdated content can mislead your audience and tarnish your brand image. Every piece of content on your website must be audited on how well they perform. Take into account factors such as pageview, average time on page, bounce rate, etc. Go through your content and delete all references to dates. Update your blog content to make sure that even though they are from many years ago they are kept current and relevant to the times. Run a basic content audit using Google Analytics by analysing data from Behaviour site content

3. Check Your Mobile Experience

Over half of website traffic comes from mobile devices. Our mobile audit service provides actionable insights into improving the mobile user experience. Google has developed a very useful mobile-friendly test which will show you a screenshot of  how your website looks on mobile. Google will give you a rating and tips on how you can improve your website. But, let’s face it, nothing beats your personal experience on your mobile. 
Ready to spring clean your website? Get started with Interactive Cue today and unlock the full potential of your online presence! 

4. Spy on Your Competitors

Knowing what your competitors are doing can give you a significant advantage.
Take a peek into your competitors’ backlink profiles, keyword rankings, and more. I like to go through their booking or buying process just to see how it differs from mine. Is your competitor’s website better than yours? Why? Take note of these specifics and let your developer know.

5. Refresh Your Email Sequence

Email marketing is far from dead, and a refreshed sequence can boost engagement. Our email marketing automation ensures your sequence is always optimized for your target audience. Go through your main list of contacts and segment them depending on their relevance to your business; i.e. previous customer, new customer, prospective; interested in product C . This way you will only send customers the communication that is most relevant to them.  also delete or archive inactive contacts, to reduce your send cost per email.

6. Freshen Up Your Images

Visuals are crucial for user engagement and SEO, change your images to give your website a fresh look. Use our image optimization tool to compress and improve the quality of your images. Images must be scaled to the real estate they take up on the screen; i.e. width * height they will occupy on your device.  It is now time to replace all outdated and low-resolution images you used when you started the business with professional, high quality, relevant images that align with your brand and aesthetic.

7. Write Image Alt Tags

 Alt tags help in improving accessibility and SEO, make sure all your images have descriptive alt tags. this will help search engines understand the content of your image. It can be a cumbersome task, so get our team on board to help generate meaningful alt tags for all your website images.

8. Refresh Page Titles and Meta Descriptions

Page titles should be clear, concise and relevant. This can drastically improve your SEO and click-through rates.  It’s about time to update your meta descriptions to accurately summarize the content of each page, making them appealing and click-worthy.

9. Fix Broken Links

Broken links can harm your SEO and frustrate users. Use tools like Broken Link Checker  which automatically identifies and helps you fix broken links. this will enhance user experience and boost SEO.

10. Give Your Web Design a Facelift

A sleek design can make your website more attractive and user-friendly. Our web design templates and customization options make redesigning your site a breeze.

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Spring clean Your Website Checklist

11. Perform Keyword and Competitor Analysis

Keywords are the building blocks of SEO. Use tools like SEMrush or Ahrefs to find out which keywords are driving traffic.  There are many other tools that can help you analyse competitors to understand what strategies they are using and where you can gain an edge.  Don’t wait any longer, get in touch and we can help with a tool that provides comprehensive data on keyword performance and competitor analysis.

12. Speed Optimize Page Load Times

Slow-loading pages can kill user engagement.  Check the size of your images, compress them and leverage bowser caching. You might want to consider using a Content Delivery Network (CDN) for faster loading times globally, where the speed optimization service ensures lightning-fast load times.

13. Examine and Build Your Backlinks

Quality backlinks are a significant factor in SEO ranking. Also use backlink checkers to see which sites are linking to you. At  which point you want to disallow any low quality or spammy links that might harm your websites reputation.

14. Give Your Call to Action Some TLC

 A compelling CTA can dramatically increase conversions, ensure that all your call to action is compelling and lead to relevant pages. Our A/B testing tools lets you experiment with different CTA designs and texts. it is geared to test different CTA button colors, sizes and texts to see which perform fast. Always remember to direct your visitors to where they should go, ultimately you want them to buy or sign up.

15. Update Your Copyright Information

Ensure it reflects the current year. Outdated copyright may not only make your site seem neglected but can create legal issues. 

16. Update Your Contact Information

Keep your contact information updated across all platforms with our centralized management system. Incorrect contact info can lose you customers. 

Finally, just like spring cleaning your home can rejuvenate and invigorate your living space, giving your website a thorough spring cleaning can revitalize its appearance, improve its performance and enhance its user experience. So, roll up your sleeves and give your website the refresh it deserves. Now we know some of these tips can get technical, and we’ve got your back. Give us a shout and our developers will be delighted to assist you. 

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